ANIMAL HUSBANDRY INFORMATION

Marketing

Marketing Channels

Dairy Marketing

It is estimated that around 15% of the milk produced in India is marketed through formal channels, while the remaining 85% is informally handled.

Milk flows between the formal and informal sectors, mainly as creamless milk sold by creameries and or the milkmen to processing plants. Dairy plants will then remove some more fat and sell the remaining fluid milk as Doubled Toned milk (about 1.5% fat).

Milk marketing channels of milk in formal and informal sectors

Poultry Marketing

Factors to consider while marketing eggs

• Ensure the constant and steady demand for eggs is available and the market is nearer to the farm.
• Study the market demand for particular egg weight. Provide one nest box for every 5 birds. Collect eggs from the shed 4 times a day. Store them in a cool dry place and market them quickly.
• Birds should not be kept on the farm beyond 18 months of age, as their egg production will go down considerably and their efficiency of feed conversion will reduce progressively as they grow older.
• If live culled birds are sold after dressing (processing) use clean dressing hall and processing equipment. Dressed birds should be chilled in the ice-cold water for 3-4 hrs and excess water removed. Birds should then be packed in clean plastic bags and the mouth of bag sealed.
• Processed birds should be marketed as early as possible. If they have to be preserved, deep freezing equipment (-10 to –20^oC) be used. Refrigerated vans may be required for long distance transportation.

Last updated: 22-3-2007